August 22, 2025
A complete commerce platform to scale D2C, B2B, marketplace, in-store retail with AI, unified operations, and faster go-to-market.
Neelakshi Chandra
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Fynd Commerce Platform is a unified commerce platform built to power end-to-end retail operations—online, offline, and everything in between. Offering 20+ native solutions catering to all sales channels, supply chain, customer experience, and AI-driven tech, Fynd brings together everything modern retail needs into a single, composable tech stack.
Fynd Commerce is designed to support retailers of all sizes, from fast-growing small businesses to enterprise giants. It is a quick launch pad for SMBs and API-first architecture for custom enterprise-grade experiences. Decoupled frontend and backend systems offer maximum flexibility in creating unique customer experiences across any touchpoint.
With strong engineering and tech imbibed in its DNA, Fynd continuously strives to sprinkle the latest AI innovations to empower the entire commerce journey. And this is what makes Fynd stand out from the other e-commerce and retail solution providers.
Fynd Commerce Platform simplifies and accelerates every part of your retail operations.
Fynd Storefronts is the best alternative to Shopify or WooCommerce to build ecommerce websites. It is a composable, SEO-first webstore builder designed for fast, scalable D2C, B2B, B2C selling.
It helps brands launch their D2C websites with a built-in order management system, payment gateway, and delivery partners. It comes with pre-built tools for marketing, SEO, and analytics. It is easy to customize with drag-and-drop elements, in-built AI features for image enhancements, generating product descriptions, intelligent search, and commerce agent support. Not just D2C, Fynd Storefronts is also a launch pad to build end-to-end B2B commerce platforms and quick commerce websites.
It combines frontend freedom with backend control, allowing brands to go live faster, personalize at scale, and sync operations across all sales channels, unlike generic website builders. It helps SMB retailers to launch their online stores faster with pre-built themes while offering scalability to enterprise brands with custom themes to match their global standards.
It is a pre-integrated technology stack that helps brands to build a quick commerce website, orchestrate order fulfilment and management, and empower them to offer <30-minute delivery.
Fynd Quick brings together its Storefront, OMS, WMS, and TMS solutions—all optimized for speed. It powers dark store operations, real-time inventory sync, express order routing, and last-mile delivery in under 30 minutes.
It is the only system with native modules for dark store picking, slot-based delivery, and hyperlocal orchestration.
Fynd Konnect is the most trusted omnichannel platform for marketplaces integration and centralized order management across top marketplaces such as Amazon, Flipkart, Myntra, Nykaa, Tata CLiQ, and others. For brands comparing options like Unicommerce, Vinculum, or Increff, Fynd offers a future-ready, API-native platform designed for unified, SLA-driven marketplace integration and order management.
It syncs inventory, pricing, orders, returns, and statuses across multiple channels in real-time. It integrates POS, ERP, and WMS systems from all inventory stock points, giving a unified inventory view across all sales channels—brand website, marketplaces, and retail store networks. It automates inventory and order sync, manages listings and returns, and handles marketplace compliance across platforms like Amazon, Flipkart, Myntra, and more. With deep real-time integrations, it ensures faster fulfillment and operational efficiency.
With built-in connectors and API-ready architecture, brands can go live fast, manage bulk operations, and scale to hundreds of stores and marketplaces from a single dashboard. Fynd Konnect also offers paid key account management (KAM) services to guide through the best practices to increase sales on Amazon, Myntra, Flipkart, Nykaa, and Tata CLiQ. This makes Fynd konnect a better alternative to Unicommerce, Shopify, Shipturtle and other omnichannel integrators.
Check the complete list of marketplaces and systems integrations
Fynd’s Google LIA integration enables brands to display their nearby store inventory in real-time on Google Search and Maps through Local Inventory Ads.
It syncs real-time product availability, pricing, and store locations with Google Merchant Center and drives online traffic to nearby offline stores, increasing store footfall and improving local discovery.
Fynd is a Google-trusted partner with prebuilt connectors that make onboarding fast, compliant, and accurate for thousands of store locations.
Fynd offers a plug-and-play integration for brands to join ONDC—India’s open network for digital commerce. It enables sellers to list, manage, and fulfill orders across all ONDC buyer apps.
It connects your existing catalog, inventory, and logistics systems to ONDC with minimal setup. Fynd handles order flow, returns, invoicing, and compliance so brands can focus on sales, not tech.
Fynd provides a managed ONDC integration with real-time inventory sync,built-in fulfillment, payments, and marketplace sync with no new stack or manual ops required.
It is a wholesale-ready platform for brands, manufacturers, national & regional distributors, wholesalers, dealers & retailers to manage online and offline bulk selling, streamline supply chains, & establish B2B marketplaces. Fynd B2B is feature rich and good alternative to SAP, Adobe Commerce and Salesforce for B2B functionality.
It brings the speed and experience of D2C ecommerce to B2B selling with full-stack automation. It supports tiered pricing, bulk ordering, credit flows, approval workflows, and digital catalogs, essential for B2B transactions.
Unlike other B2B tools available in the market that offer only partial workflows, Fynd B2B provides an end-to-end solution encompassing the entire B2B lifecycle. From company creation and catalog management to storefront setup, payment processing, order management, and trip management, we provide everything businesses need for seamless commerce operations, tailored to meet the needs of businesses of all sizes.
It is a suite of immersive product visualization tools for customers to try products virtually before buying.
It lets shoppers view products in 3D and uses augmented reality to see how they look or fit in real environments, and experience virtual try-ons for fashion and accessories. It offers 3D model creation, 360° product viewer, 3D configurator, real-time AR try-ons for makeup, eyewear, accessories, & jewellery. Fynd’s AI facial skin analysis is a valuable asset to ecommerce beauty brands. It also powers virtual stores, showrooms, events and expriences, and AI-powered ads for immersive expriences.
Fynd offers the most photorealistic try-ons for ecommerce that leads to high-intent, confident purchases, reduced returns, and engaging shopping experiences. It is suitable for a wide range of retail industries—apparel, fashion accessories, eyewear, make-up, jewelery, home and furniture, toys and games and much more.
See how Low Cost Glasses boosted monthly orders by 35% with Fynd 3D virtual try-ons
Fynd offers its offline store solution suite under Fynd Store OS. Fynd Store OS is a mobile-first, modular retail operating system that brings POS, self-checkouts, endless aisle, clienteling, and store operations into a single, unified app. It is built to empower store staff to sell more, brands to simplify store ops, and offer the best in-store customer experiences. Fynd Store OS is India’s leading platform to enable the most iconic brands to offer modern-day experiential retail to their customers.
Fynd POS is an omnichannel default POS and mPOS system that runs seamlessly on Android, iOS, and web browsers, giving retailers the freedom to manage in-store operations from any device.
It enables store staff to bill customers, check stock, manage orders & returns, customer profiles, apply discounts, add special order instructions, enable omnichannel fulfilment, while syncing data across stores and online. It works with barcode scanners, printers, EDC machines, and more.
It works on any device and syncs online and offline operations. Fynd POS is built to scale for large enterprises and integrates with their legacy systems, without disrupting their existing tech stack. Fynd POS is equally built for small online-first businesses expanding their footprint in offline retail. Mobile-based Fynd POS is a great solution to bill and manage orders and customer profiles in kiosks, exhibitions, and pop-up stores for such brands.
Fynd offers customer-facing self-checkouts as both mobile and kiosk experiences. Its customer-facing scan and go, known as Fynd & Go enables customers to scan, pay, and complete purchases using their own phones. Fynd also enables store of all sizes to set up self-checkout kiosks to reduce customer billing wait time.
Both Fynd & Go and in-store self-checkout kiosks by Fynd enable shoppers to scan items, view offers, pay via any method, and receive digital invoices, without waiting in line. Integrated with in-store POS system and OMS, it keeps inventory and orders in sync across channels. It is the best way to bust queues during peak store hours, sale or festive period.
It delivers a frictionless, branded checkout experience with zero app installs, driving faster purchases and reducing staff load.
Dive deep into the scale and capabilities of Fynd & Go
Fynd Endless Aisle lets store staff sell products that are not physically available in-store by accessing real-time inventory from other stores and warehouses. It works across all COCO, FOFO, and FOCO stores.
It saves the potentially lost sales with out-of-stock products— unavailable sizes, colors, or products from any other location. With pre-built OMS for automated rule-based order routing, it fulfills orders from the nearest stores and offers customers same-day home delivery. Staff can place orders on behalf of customers and complete transactions within the same system.
It works on top of any POS, integrates real-time inventory, and boosts store sales without expanding shelf space. Fynd is the oldes player in the market and currently the market leader to offer endless aisle in India.
Learn how Style Bazaar — a multiformat brand dominant in tier 2&3 cities increase its annual omnichannel sales by 4x using Fynd Endless Aisle
Fynd Clienteling helps store staff build one-to-one customer relationships and drive remote sales through personalized recommendations and shoppable conversations, directly from the Fynd Store OS apps on their mobiles.
It enables store staff to create personalized carts based on customer profile, history, wishlist, and past behavior. They can share these personalized collections via SMS or WhatsApp, track engagement, and complete orders. Admins and business teams can monitor performance, assign staff to customers, track fulfillment, and inventory centrally.
It empowers the store staff to sell more, even beyond the operational store hours. It delights customers to shop from the comfort of their homes, have their item delivered, or pick it up from the store.
Learn how a Superdry store associate drove 7.2% additional store sales using Fynd’s clientelling
Fynd OMS is a centralized order management system that unifies order flow across stores, warehouses, marketplaces, and websites.
It automates order routing, allocation, cancellation, invoicing, and fulfillment across channels. It gives real-time visibility of inventory and order status, while managing SLAs and returns with rule-based logic.
It connects all your sales channels and fulfillment locations without custom dev work or patchy syncs. It is built to handle 350K+ peak orders/hour. It is better than others like Unicommerce, Vinculum, Increff, and EasyCom due to its flexibility to customize, accelerated integration development cycles, B2B transaction handling, automated product mappings, end-to-end status sync, endless aisl,e among several other factors.
Key capabilities:
Learn how Kalyan Silks reduced its order cancellation rate by 80%
Fynd WMS is an intelligent warehouse management system built for high-volume retail, precise stock control, fast and scalable inventory operations.
It manages inbound, putaway, picking, packing, cycle counts, and returns using handheld terminals or paper flows. It supports multi-location, batch tracking, and B2B/B2C workflows.
It enables 99.7% inventory accuracy, item-level visibility, and faster fulfillment, even for brands with large catalogs and complex product handling. Fynd WMS is suited for brands managing D2C, B2B, and marketplace fulfillment, making it a strong and better alternative to warehouse systems like SAP, Blue Yonder, Manhattan, NetSuite, Unicommerce, and Increff, that are often evaluated for similar use cases.
Fynd TMS is a transport management system that automates routing, tracking, and delivery assignments for ecommerce, omnichannel, and quick commerce fulfillment across the first-mile to last-mile delivery.
It optimizes deliveries using real-time traffic, assigns riders based on proximity and capacity, and dynamically selects the best store for fulfillment using polygon-based service areas. It enables live tracking, precise ETAs, and scales rapidly across geographies — powering store-led, fleet-led, or hybrid delivery models.
Fynd TMS reduces logistics costs by up to 50%, supports multi-mode shipping, and offers polygon-based mapping that combines precision mapping, intelligent automation, and future-ready scale.
Learn how The Sleep Company delighted its customers with express deliveries for mattresses while reducing it logistics cost & time by half
It is a full-service logistics orchestration layer covering shipping, tracking, returns, and reconciliation.
It connects with 100+ carriers, auto-generates labels, manifests, and invoices, manages returns, and provides courier performance analytics.
Because Fynd offers the lowest shipping rates, faster integrations, and automated courier workflows from day one.
Fynd Sourcing Platform is a combination of design and garment manufacturing as a service for apparel brands. It becomes an end-to-end solution for those aspiring to launch their own apparel collections, without hiring a professional designer or struggling with manufacturing vendors.
Fynd Sourcing Platform combines trend intelligence, automated sketching, and 3D prototyping with expert-led execution. It accelerates the entire design-to-sampling cycle with AI-driven trend spotting, moodboard creation, digital-first tech packs, and virtual sampling. Brands get on-trend, production-ready designs at a fraction of the time and cost.
Because with just an idea in mind, you can share your requirement with the Fynd team, who will then create designs and give you access to a pool of vendors to manufacture and help you go from design to shelf in just 21 days. It reduces design-to-market cycles by 80%, enabling teams to ideate, validate, and launch seasonal collections in record time.
Key capabilities:
AI Photoshoot is a service offered by Fynd for ecommerce brands to generate lifelike model photos and videos using AI models, eliminating the need for a traditional photoshoot and helping them launch collections faster on online marketplaces and storefronts.
It converts flat-lay, mannequin, or 3D renders into high-quality, on-model fashion imagery. It helps you choose AI models with diverse looks, poses, and backdrops tailored for each SKU.
Without traditional photo studios, models, photographers, and post-production edits, Fynd AI Photoshoots helps brands create catalog-ready images 10x faster and at 90% lower cost.
Explore how ASOS slashes photoshoot expenses by 80%— while delivering studio-quality results with Fynd AI Photoshoot
It is a complete suite of image enhancements delivering polished, high-quality images in scale, automated to comply for marketplace guidelines, storefronts and socials.
It uses AI to create, transform, and optimize images in bulk and enhances product visuals. The platform helps you genrate, remov,e or replace background, resize and crop images to channel specs, increase resolution, auto-tag views, correct aspect ratios, and lighting.
Because Fynd’s AI image transformations solution is built for ecommerce brands to cut down on cost and time from manual editing, process transformations in bulk, set workflows, and get catalogs live on all marketplaces with speed and greater accuracy.
It is an AI-powered conversational agent that can be deployed on ecommerce websites, apps, WhatsApp, Slack, and email. Fynd Commerce Agent works across the entire shopping journey, from pre-sales, checkouts to post-slaes support.
It interacts with customers via chat to guide discovery, answer queries, push offers, complete purchases, and offer speedy post-sales resolutions.
Fynd Commerce agent is much more than a traditional rule-based chatbot. It doesn’t just answer questions, it analyzes customer emotions and preferences to suggest what customers actually want, not just what they search. It resolves with context and smoothly hands over complicated queries to human agents.
It is a no-code automation platform that helps business teams to easily build workflows to reduce repetitive, manual tasks, and heavy lifting of data across systems.
It helps ecommerce teams with personalized recomendations, targetted marketing campaigns with segmented audience, and get real-time alerts for cart abandonment. It can integrate with your existing systems like CRM, ERP, and storefront tools, and sets trigger-based automations and capture real-time data for orders, inventory, and customer communications and behaviour. It gives real-time tracking of inventory levels, automated reordering processes, and demand forecasting to optimize inventory management.
It helps ecommerce team cut down on hours wasted on repetitive tasks, updating data, and fixing errors. The wrokflows are easy-to-build without the need of a developer. Apart from ecommerce, t can also be easily deployed for multiple usecases across industires, like fintech and healthcare.
Fynd’s biggest strength lies in its modularity. Each solution is built to work independently, but when used together, they create a full-stack retail tech system tailored to your business model.
Whether you're launching a D2C brand, running omnichannel operations, managing thousands of SKUs across warehouses, or automating support at scale—Fynd lets you stack the right modules to solve exactly what your business needs today (and scale up as you grow).
The most common commerce use cases you can solve using Fynd Commerce solution stacks:
Build top-performing websites with Storefront Builder → Manage product listings with AI Cataloging → Centralize orders with Order Management System (OMS) → Connect to marketplaces with Konnect → Expand your reach on all buyer apps on ONDC
Go live instantly with mobile POS → Sell out-of-stock items via Endless Aisle → Convert store staff into remote sellers using Clienteling → Enable fast billing with Fynd & Go (self-checkout)
Sync inventory across channels using Konnect → Automate warehousing workflows with Warehouse Management System (WMS) → Ensure real-time inventory across all channels with Order Management System (OMS)→ Automate stock rules and alerts using Workflow Builder
Route orders intelligently with Order Management System (OMS) → Assign shipments with TMS → Manage fleets and carriers with Logistics Management → Ensure visibility across dispatch and delivery
Create catalog-ready images without traditional photoshoots with AI Photoshoot → Auto-tag and optimize visuals with AI Image Transformations → Generate content and translations with PIM → Automate tasks using Workflow Builder
Chat-based shopping & automated post-sales support with AI Commerce Agent → Remote sharing of personalized collections with Clienteling → Queue busters for customers with Fynd & Go
Fynd is trusted by global and Indian enterprise brands across retail formats:
Fynd also powers the Jio Commerce Platform that runs across 3.8M+ retailers and 300M+ customers.
Fynd is the most comprehensive retail stack for Indian and global retailers. It outperforms fragmented tools by offering:
From SMBs to large enterprises, D2C to B2B, Fynd helps brands to build websites, run stores, manage inventory and orders, fulfill deliveries, and automate retail workflows—all in one platform, including AI-powered tools for cataloging, design, and customer support.
See how Fynd adapts to the unique challenges of fashion, electronics, grocery, beauty, furniture, pharma, and more.
Learn how brands like PUMA, Metro, Netmeds, and Superdry are driving real results with Fynd.
See how Fynd can work for your business—whether you’re starting out or scaling up.
Fynd supports the needs of: * Fashion & Lifestyle * Beauty & Personal Care * Electronics & Appliances * Grocery, QSR, FMCG * Furniture & Home Decor * Petcare & Pharma * Distribution & Wholesale
ROUSH Performance achieved 2x increase in customer engagement after migrating to Fynd Commerce Storefront in just 14 days. Spykar unified 200+ stores under a single seller account across 7+ marketplaces, eliminating operational complexity. PUMA saw 8% increase in store sales without additional physical inventory through Endless Aisle implementation. Netmeds reduced delivery time by 50% and improved on-time deliveries by 80% using Fynd TMS. Metro Cash & Carry serves 3.7M live B2B customers with 12K INR average order value through Fynd's B2B commerce solution.
Yes, Fynd's modular architecture allows small businesses to start with essential features like basic storefronts and simple inventory management, then scale up as they grow. Businesses can begin with single-channel operations and gradually expand into omnichannel as their needs evolve.
Absolutely. Fynd powers Reliance Retail's entire digital infrastructure, processing 350K peak hourly orders across 300M+ customers and 3.8M+ retailers. The platform handles complex multi-country operations, sophisticated B2B workflows, and enterprise-grade security and compliance requirements.
Fynd offers comprehensive implementation support including discovery workshops, data migration, user training, and go-live assistance. Managed services include dedicated account management, 24/7 technical support with guaranteed SLAs, and ongoing optimization. Support response times range from 15 minutes for critical issues to 4 hours for general queries, with resolution SLAs from 1 hour to 72 hours depending on severity.
Start by booking a demo at fynd.com to see how Fynd works for your specific business needs. Most businesses then move to a pilot deployment with a single store or channel to validate the solution before full rollout across all locations and channels. Fynd's implementation team provides end-to-end support from initial setup through training and go-live, ensuring smooth transition with minimal business disruption.
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